A television show with the premise of “…changing lives, one home at a time.”  Craig Allison, the host and executive producer, goes from house to house performing complete landscape makeovers to needy homeowners. 

The deserving homeowners are nominated by friends or family, and the entire neighborhood pitches in to help in the renovation.  The thirty minute show follows the Carefree Gardener as he leads the group during the makeover, teaching valuable gardening tips along the way, and reminding everyone that you can get by “with a little help from your friends.”

The overall strategy of the The Carefree Gardener was to establish the name and persona of the The Carefree Gardener, and this of course started with utilizing the name in the title of the show. 

By syndicating the show nationally, it becomes a driving force for increasing traffic to the website.  The site is the only place available for viewers to nominate needy homeowners, therefore, the site is a direct link to the show. 

From there, traffic is funneled into the sponsors’ links and the storefront, two other sources of revenue streams.  The Carefree Gardener positions himself as one of the faces of the multi-billion dollar gardening industry, and as such, he becomes available for endorsements for company products, licensing of his own products, as well as marketing himself for public and paid appearances.  This franchising of the CFG will eventually spin off into books, magazines, and international syndication. 

www.thecarefreegardener.tv

Life Designs

A family oriented craft show, Life Designs emphasizes the benefits of activities you can do with your kids, as well as tips for moms to help them be more involved parents. 

Hosted by Michelle Woods, a vivacious mother of five with an endless supply of craft ideas, Life Designs is a thirty minute show featuring step by step instructions that anyone can follow.  Besides herself, Michelle also features other experts sharing tips from their particular areas of expertise.

Life Designs is a great example of a grass roots effort to build an audience first, through viral marketing on the web, then branching off into a television show. 

Video clips from the first six episodes produced are already being circulated on the web, through various free craft sites, emphasizing easy, instructional steps to some basic home activities.  This uploading effort  plays an important part in the exposure of the Life Designs brand. 

Because Life Designs is a show directed towards moms and families, the instructional video clips are free to watch, and tap into the large network of mothers who support each other and share with each other tips and ideas to be better parents.  They in turn will be directed towards the Life Designs website, for more tips and clips.  This grass roots marketing strategy will help establish Life Designs as a legitimate family resource, and the site will help reinforce the brand of Life Designs. 

The website also currently promotes the tv show as “coming soon,” helping build viewer interest.   The show, currently in syndication talks, has already begun developing a fan base, insuring that when the show finally hits the air the sponsors and advertisers will not be disappointed. 

www.lifedesigns.tv

Paradise Earth

A show that highlights the adventures of two men trying to do the impossible…build a rainforest in the desert.  But to do so, they must first travel the world exploring deep inside the rainforests to learn about their amazing secrets.  How do you bring the rainforest back with you to the desert?  That is the intriguing hook behind this adventure series.

The marketing strategy behind the Paradise Earth show is centered on the facility itself, also called Paradise Earth.  The Paradise Earth facility is not a fictional byproduct of a television writer’s mind; there actually will be a facility housing the world’s largest indoor rainforest environment.

The television show is part of a larger marketing strategy that aims to establish Paradise Earth not only as a destination for visitors, but also a resource center for rainforest study.  The facility is part tourist attraction, part research site.  The tv show highlights the effort being made by the two facility leaders to accurately build the rainforest habitat and the adventures they encounter in the wild.  But by doing so, the show naturally builds viewer interest in the facility itself.  Thusly, when the facility is complete and open to the public, the exposure generated by the television show will translate into a more familiar brand for the facility.

To help build momentum for the show, and thusly the facility, the videos from the production are uploaded to over 100 video sharing websites across the internet, piquing the interests of future viewers, as well as driving traffic to the Paradise Earth website.  The website has already been developed as an authority site, reinforcing the goal of associating the Paradise Earth name as a source for rainforest research.  The site is filled with expert interviews, detailed photographs, and up to the minute news and events that relate to the health and well being of rainforests.  It also contains video clips from the tv show, and a daily video diary from the man behind the Paradise Earth effort.

www.paradiseearth.com

Hair Loss Confidential

A reality television show that covers one of the last tapped areas of the fashion makeover industry—hair restoration.  But these stories are not just about bad toupees and hair weaves, they're the  heart wrenching stories behind the people who suffer with hair loss.  All episodes of Hairloss Confidential are based upon the same premise…a dramatic intervention.  Unsuspecting individuals are brought into the hair restoration process without their prior knowledge, by loving friends or family members who felt it necessary to step in and do something.  The results of the intervention are unpredictable…but the results of the hair restoration are amazing.  Working with some of the best experts in the hair restoration field, these individuals will be brought in, and will have their lives changed forever.

“Hairloss Confidential” was a response to the need of the hair restoration industry to change their image.  They themselves needed a makeover.  The stigma of the bad toupee and lousy hair weave needed to be changed.  They had some amazing stories to tell, yet no one was telling them.  That is where the premise for the show developed.  Telling these amazing transformation stories, starting with the intervention and ending with the dramatic reveal, this program shows the general audience that the hair restoration industry has come a long way from the bad wig.

The marketing of the Hairloss Confidential show started with the establishing of the website.  Through aggressive internet marketing, the show’s site will be known to almost anyone doing a search for hair loss solutions.  The website will feature every episode as they are produced, and will also be the only place to nominate a loved one for an intervention; so the general public will have no choice but to visit the site if they want their loved one on the show.  In order to get the website into the top-of-mind of the public, footage from each episode will be uploaded to as many social sites as possible, planting the seed for viral marketing, one of the most effective internet tools around.  Who wouldn’t want to see a bad hair intervention?

The viral marketing and the pr initiatives will drive traffic to the website, thereby securing the branding of the show in the marketplace.  The footage shot will be used extensively to this end.   The site is not only a place to watch previous episodes of the show, or to see what surprises are in store for the future episodes of the show, but also is a resource for hair restoration solutions, most specifically to the sponsors of the show.  They will be the beneficiaries of this massive, comprehensive marketing effort.

www.hairlossconfidential.tv